Internet - a powerful global communications network.

The revolution in information technology has resulted in the networking community have a new effective form of organization of human activity.

According to Nielsen / / NetRatings social networks are today the most active segment of the market. 5 of the 10 fastest-growing internet brands relate to Web 2.0.

Live site - like any lively social system - it is self-communications network, capable of unlimited growth and expansion because of its nature.

Develop an efficient environment for the support and development of communication is non-trivial task.

The uniqueness of Web services, conceptual unity, comfort and conformity with the aspirations and interests of target audiences, effective strategic planning and promotion of resource - the necessary conditions for creating a successful modern site. It's user community site now make up share capital of any Web project.

Recent studies in the field of systematic understanding of life argue that the bulk of its organizational model is the network.

According to system understanding of life, social networks constantly create and recreate themselves through communication, which in turn generate communication. This process leads to the formation of knowledge in social networks. The credibility of social networks as a source of knowledge and news than ever and high demand content, compared with traditional media, which are often a lot of advertising and attempts to manipulate public opinion and conscience.

In the past decade has witnessed the emergence of the new economy, a determining influence on which had the information and communication technology - the economy, where productivity are the main sources of information processing and the formation of scientific and technical knowledge.

The emphasis should be given to the creation of user-friendly information and communication environment for users sufficient flexibility, enabling opportunity for self-actualization, cooperation and partnership. Network Communications, generating knowledge (content) has a potentially limitless opportunities for sustainable development and attract new participants.

In the design of information and communication among social networks need to take into account the basic principles: universal order, self and reflection. This will help raise and develop sustainable, samoobnovlyayuschimsya and interesting online community with a strong communications network.